I meet so many yoga teachers who love teaching yoga but they are struggling financially. Unfortunately, it’s a fact that teaching yoga classes is not the fast road to financial freedom. To quote Eoin Finn, founder of Blissology: “If you want to make tens of dollars, become a yoga teacher!”
But it’s also true that the yoga industry is modernizing and changing, and you have the chance to be on the winning end of creative new business models for yogipreneurs.
It’s never been easier to connect with a worldwide tribe thanks to the advances in technology, or to sell your services to an online audience and help people from all over the world.
If you started your yoga career as a passion project but now you’re at a point where you’re ready to grow your business and earn a steady income, it’s the perfect time.
Offering online products allows you to:
- Add an additional income stream to your business so you don’t have to teach classes every single day.
- Make a bigger impact than what your yoga studio sessions provide and reach more people.
- Plan for when you get older and your retirement plans.
- Gives you the freedom to take some time off from having to teach every single day and take care of your family, travel or do more trainings.
Here are 5 real-live examples of online courses offered by yoga teachers:
Tara Nolan is a fantastic yoga teacher and in her mini course she’s teaching her students how to build an at-home yoga practice that works with their schedule, time frame and needs. She’s offering a solution for a very specific need that’s right on track with what her audience wants.
Margherita Dal Pra is selling her 10-week long yoga health program through free discovery calls that’s she’s promoting on her sales page. After signing up her students receive the course content via email. The course also includes 1-on-1 sessions, weekly group coaching calls and an ebook.
Margherita’s offer proves that you don’t need a fancy course with videos and all the bells-and-whistles to get started. It’s all about the content, and in her case the personal attention and 1-on-1 coaching. This means she can’t scale the course indefinitely, but it’s a great way to offer something more to her existing audience.
Dagmar Spremberg is running a yoga studio in Montezuma, Costa Rica, and also offers yoga retreats around the world. She’s been teaching yoga for a long time and was looking for a way to connect to her tribe of yogis from all over the world in a new way – and also earn additional income.
She launched her first online course on how to find clarity, trust your intuition and create the life of your dreams early 2018. The course included yoga videos, yin yoga sequences, audio meditations, handouts and exercises and weekly Facebook live sessions and went over 5 weeks. It was a big success and she’s now planning on growing her email list and launch it again.
Julian Walker founded the Yoga Teacher Grad School because he was looking for a way to earn additional income and to make a bigger impact. He’s been teaching yoga for over 20 years and now he’s sharing his learnings with new yoga teachers and helps them build a successful yoga career. His first product was a course on how to create playlists and include music in your yoga classes. Sounds like a weird idea, right? But it’s something very specific and it fills a need, that’s why it sells.
When you create an online course, the more specific you can get for your first product, the better. I wouldn’t recommend starting with crearing a huge program that will take you months to create and your potential students weeks or months to work through. Small, specific and sellable should be your goal.
Udemy is a course market place that sells online courses about all kind of topics, and quite a few yoga courses. Dashama Konah has sold this yoga challenge over 8,000 times on Udemy – amazing!
If you’re thinking about selling an online course on Udemy I would be very specific with my offer (so not a general “yoga for beginners” course), to help you stand out from the crowd. You also need to be aware that you have no control over the price and marketing if agree to let Udemy market your course, and you don’t get your students email addresses so you have no way to stay in touch with them. The plus side is that they handle the marketing and you only have to provide the course.
I hope you are inspired by these examples of real yoga teachers, and not only the big-names, who earn money with online courses.
Whatever you do, don’t be afraid of failing. Just keep moving in the right direction. And know that if you stick with it, it’s just a matter of continuing to grow and fine-tune your business over time. I believe in you!