This is how users are finding your site. Perhaps they followed a link to your site from another site, they discovered you on social media, or they found you in a Google search. When you know this, you can focus your efforts on what brings you the most results.
This Google Analytics stat tells you what sites send traffic to your website. It’s important to know who refers quality traffic to your website, because you could nurture these relationships and encourage even more traffic growth.
#3 Site Behavior
This is what your users do when they get to your site. Did they just come to your homepage and go away? Or do they continue to explore your site, viewing multiple pages? What is your most popular content? Are your visitors viewing the pages you want them to see?
#4 Geographic Location
Are your website visitors from the same geographic region or are they from all over the world? If you’re a locally based business, are you getting traffic from your area?
#5 Audience Type
Are your website visitors all first-time visitors, or do you have people coming back to your site on a regular basis? This can tell you if you’re successfully engaging with your audience.
Now that you know what stats you should track in Analytics works, it’s time to dive on in. Google Analytics really is your best friend for tracking data so you can learn what works and what doesn’t.
Getting to know it takes some time, but it’s worth it. Now go collect some data and get to work.