3 MISTAKES I MADE WHEN I LAUNCHED MY FIRST ONLINE COURSE
By Susanne Rieker
I remember the first time I heard about “digital products.”
I was pretty sure they just weren’t going to work for me – after all I had no helpful skills to share, didn’t have any guidance, and didn’t know what kind of product I would even make.
So when my first online course actually worked and made sales, I was so excited!!!
Now you might think I’m the expert. That I know everything there is to know about online courses and marketing.
I made some BIG mistakes on the way!
And I’m ready to share them with you so you can learn from them and don’t have to make the same mistakes.
Mistake #1: My course didn’t promise a concrete result
In my first online course, I was teaching yoga teachers how to build an online business. How to design a website, social media, list building, all that good stuff. But there weren’t a real result people were getting. It was helpful and valuable, sure, but not – sexy?
I’m cringing admitting this, but I actually made that mistake not once, but twice. Until I launched my course Build Your Yoga Website, which as the name implies has a very concrete result.
I now have over 65 students in the course who are busy designing and launching their WordPress websites. Seriously – seeing the results, the finished websites my students are sharing, is the best feeling in the world!
Getting your students results isn’t just going to help you sell your course, it’s also insanely motivating for you and your students. It’s a win-win for everyone!
Mistake #2: Focusing on creating content, not on selling
You might think that because I TEACH you how to sell that I would like it.
Not true. I have the same fears and blocks keeping me from putting myself wholeheartedly behind my products like you might have.
When I didn’t sell as many courses as I had hoped for in my first launches, I pretty much gave up on it and started developing the next product. Which sold even worse. Oups!
It would have been so much better if I had stayed focused on selling my first online course.
I’m happy with where I am right now with my offerings, but I think I made it so much harder for myself than necessary. If I could start again, I would tell myself to keep at selling it before creating the next shiny new thing.
Mistake #3: Not investing in my education
When I decided to launch my membership program, the Blissful Biz Hive, there was this online course about memberships (Tribe with Stu McLaren), but it was expensive, and I thought I didn’t have the money and could figure out how to do it by myself.
This was a big mistake. Truth is, I didn’t know what I didn’t know! I invested in the course one year later and basically redesigned my membership program from scratch based on the strategies I learned. And I really regret not having done that right at the start.
You want to invest your money wisely, but sometimes NOT spending money can actually cost you more in the end.
There were more mistakes, big and small.
My point it, I’m not extra special. I don’t use exclusive experts, technology or resources. I just learned a lot in the last years, invested in my education, and now I have a proven roadmap that I follow every single time I create and launch an online course.
IF I CAN DO IT,
SO CAN YOU.
You really can. I fully believe in you and support you.