THE BLISSFUL BIZ PODCAST
15 IDEAS FOR YOGA RELATED ONLINE COURSES
By Susanne Rieker
If you’re a yoga teacher and you’ve been thinking about offering online courses, but you have no idea what you could teach, this is for you! I brainstormed my brain out and came up with 15 ideas for yoga related online courses, to inspire you to start your own online course journey!
First, a disclaimer. I came up with those ideas, but I didn’t do any research if they already exist, they might also have been in development and been launched since I recorded this episode. So please feel free to take any of those ideas, adapt them to your expertise and your audience, but also do your research on what’s already out there and might even be trademarked.
7 Days Body & Mind Detox Program That Combines Yoga, Nutrition and Reflection to Help You Start The New Year Lighter, Stronger and Calmer
It could also be 14 days or 21 days, but I would be careful not to overwhelm your students. It’s probably not realistic to expect them to have 2 hours’ time for your program every day for 21 days, and then they will feel bad when they can’t keep up and you will miss out on great testimonials.
Yoga for Absolute Beginners – Learn Yoga in The Comfort of Your Home with Easy to Follow Instructions That are Possible for Everybody
You could adapt this idea for different audiences, for example busy millennials, stressed out bankers or young mums who need a break, and I would actually recommend niching it down by getting really clear on your ideal customer and speaking directly to them in their language.
I learned, if you’re speaking to everyone, you’re speaking to no one. So, niche it down.
When you use a subtitle like I do here, you can also address objections that people have and that keep them from going to a public yoga class.
Relax with Yin – Learn How to Create Your Personal Yin Yoga Self-Practice
Everybody loves Yin Yoga but not everybody has time for a 60 or 90-minute yin yoga class in the studio, so teaching your students how to practice Yin for 20 to 30 minutes at home by yourself would be a great offer.
Create Your Own Yoga Weekend Retreat
You could provide yoga videos, meditation audio files, recipes, a shopping list for the weekend and a guide for reflection.
You could also offer different flavors, like the yoga detox weekend, get your energy back yoga weekend, the yoga weekend retreat for busy moms, yoga weekend retreat for girlfriends – the possibilities are endless!
The point is to provide a nice package that’s easy to follow with clear instructions how to structure the weekend. This is what differentiates it from free yoga videos.
The Ultimate Hand-Stand Course – Learn How to Practice Handstand Following A Proven Step-By-Step Plan
Here it’s important that you provide some kind of plan or process that your students can follow to build up their strength and balance to be able to hold handstand. This is what differentiates this course from free videos, it’s the plan behind it.
And of course, we all know, it’s not about the handstand, it’s about the journey to get there, so you might want to make that clear in your copy as well.
Deep Dive into Yoga – Learn About The 8 Limbs of Yoga and How to Go Beyond the Asanas to Get into A Deeper Commitment to Your Practice and Yourself
This could be bigger course that goes over a longer period of time, for example 8 weeks, and you cover one limb of yoga every week.
Meditation for Busy Moms – Learn How to Calm Your Mind, Get Better Sleep and Snap Less at Your Hubby in Just 15 Minutes A Day
A meditation course by itself is too generic, unless you are already a very popular teacher with a big audience. But if you niche it down, like in this example for busy mums, it allows you to speak in their language and give them the feeling that you truly understand their struggles and problems and where they’re coming from. And this will help you build trust much faster.
Hormone Yoga for Menopausal Women – Boost Your Hormone System and Learn How to Adapt to The Changes in Your Body
Here you’re addressing a real need, and this could also be an opportunity to build a beautiful community of women. Community can be a really big factor why someone buys an online course. We are all craving connection and providing a save space for women to share their stories and to connect could be incredibly powerful.
Strong Yoga Body – Fusing Yoga and Fitness to Help You Get Stronger, Increase Your Flexibility and Calm Your Mind in Just 30 Minutes A Day
Not everybody has time to practice yoga for 60 to 90 minutes a day and a lot of people also want to work on their fitness, so combining both and packaging it in a way that’s convenient, this is what makes it sellable.
Convenience is a big factor when it comes to selling online courses. There is so much free information out there, people mostly don’t really NEED your course. But when you collect the information, when you condense it and take out the fluff and make it easy for them, it’s a big plus. You’re providing convenience, you make their life easier and safe them time, and that’s a big selling point.
Yoga for Tennis Players
It could also be yoga for surfers, yoga for runners, yoga for baseball players or something even more specific like yoga for tango dancers, which one of my students is just working on right now, tons of possibilities here to help people improve their main sport with a yoga practice.
The point here is to really focus on selling the benefits, not the what they get. How will they feel after your course? How will it have changed them? That’s what you want to talk about.
Because they don’t necessarily want to practice yoga, they want to get better at tennis, or whatever else it is. And your job is to show them how they can achieve that with the help of yoga.
Post Baby Yoga – Get Your Body Back and Calm Your Mind in Just 15 Minutes A Day
If you do pre-natal yoga, you could offer an online course for your students who just became a mum and probably are totally overwhelmed and have no time to go to classes. But just 15 minutes a day of yoga that’s tailored to their requirements could make a huge difference.
Yoga for Back Pain
Addressing a specific pain point can be a successful topic for an online course. When it comes to a course about a topic like this, you don’t want to overwhelm your students. Keep your content really on point, don’t add things that are not directly related to helping with this problem. For example, here the history of yoga probably isn’t relevant.
It’s always good to remember that it’s about your students, and about getting them from point A to point B, in the fastest way possible. Take out any fluff if it’s not relevant.
Breath Is Life Pranayama Course
You can also do a course that dives deeper into one the limbs of yoga, for example pranayama. Pranayama isn’t as known or popular as meditation, so you have to get really clear on who you want to sell to like advanced yoga students or other teachers.
Healing Yoga – Recover More Quickly and Calm Your Mind
You can get more specific, for example offering yoga for cancer patients, but it might not be necessary.
Restorative Yoga Teacher Training
Finally, if you’re really an expert in your field, you could focus on teaching other yoga teachers. Here it helps when you’ve developed a proven system, something that will get people from point A to point B.
And there we are, 15 ideas for yoga related online courses! I hope you could gather this from the ideas that I presented:
Steps, processes and systems sell.
If you just put a few random yoga videos together, this isn’t going to sell.
But if you put it into a framework so that people can follow along with you step by step and they get a concrete result, that’s a different story.
It’s about solving a problem your audience has.
It’s about selling a transformation, or a result. It’s basically a shortcut to feeling better.
It’s also about selling connection. With you, and with the other participants in the course.
That’s what makes people buy.
Not the yoga videos. Those you can find on YouTube for free.
It’s the whole package.
When you create an online course you organize the content, take out all the fluff, only put the must-have content into it to help your students get results as fast as humanly possible.
If you want someone to show you how to build your online course and an audience to sell to, please have a look at my program the Blissful Biz Accelerator.
Thank you for listening
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MORE FROM SUSANNE
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