You never get a second chance to make a first impression – that’s why your homepage is undoubtedly the most important page on your website. But what makes a homepage brilliant instead of blah? Well, it takes more than looks alone – it also has to work well. That’s why the most brilliant homepages don’t just score high in beauty, but also in brains. I selected 10 examples of great yoga teacher websites and will point out WHY they are great and what you could do, too.
Alexandria’s homepage is strongly branded in her colors and she even takes up those colors in the clothes she’s wearing in the pictures – nicely done! But I wanted to point out the main navigation menu. She includes seven links in her navigation menu, the perfect amount. The more items in your navigation, the more difficult the information is to remember and process for your visitors. If you have too many, your visitors’ eyes may scan past important items. If you need to use more than seven, maximum eight items, consider breaking them up into groups.
Let’s face it, the yoga business is very visual. Beautiful pictures are important. Dagmar’s header is a great example on how to really draw people in right from the start. I recommend a maximum of three slides in your header and to make sure that you compress your images to keep your page loading time in a moderate range (it’s never going to be really low if you use an image-heavy slider but that’s okay).
I like the clean and modern design of Patrick’s homepage a lot. Look how he uses feature boxes to direct his website visitors to the most relevant content for their needs. You always want to make it as easy as possible for your website visitors to find what they are looking for. Patrick leads them to his yoga workshops, meditation guides and online yoga classes and I really like his copy – short but not too short and to the point.
Margherita Dal Pra
I created this website for Margherita. Her focus is on selling her yoga retreats, so we display them prominently above the rest of her content. It’s important to get clear on what you want to achieve on your homepage and then order your content accordingly.
Kristin has the perfect short & sweet welcome message. She’s talking about what she does, what’s important to her (your health!) and how she can help you. It has just the right length and a warm and engaging photo of her next to it.
Dylan’s homepage has a clean, modern layout with a distinctively masculine feel. He not only has a great welcome message, but also a video about himself. His video is beautiful and professionally produced (it probably cost a bit to make), but when you’re just starting out it’s okay to simply film it yourself and talk into the camera. It’s a great idea to have a video about you on your homepage!
You definitely want to include a possibility for people to sign up to your mailing list on your homepage. It’s proven to get better results if you don’t simply say “Sign up to my newsletter”, and instead offer something free in return. Wanda offers a free yoga video and also tells people what they can expect from her newsletter.
On her homepage Elena beautifully merges some whimsical elements that showcase her artistic side into an otherwise modern and clean layout. You want your homepage to show your personality, but you also want to make sure that it’s still easy to use. Don’t make it hard for your website visitors to read your content or to find information. Here it’s perfectly executed.
Yoga and Juliet
Julia’s homepage is a perfect example of a beautiful and interactive website. I love it that when you hover with your mouse over the right edge of the website, a side bar menu with her upcoming events pops up. It’s a great website, you should definitely check it out (even if it’s in German).
The simple black and white background and font combination is the perfect canvas to let her pictures shine. She also showcases her Instagram feed beautifully. If you use WordPress, I recommend the free Instagram Feed plugin to easily display your feed on your website.